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Mobirise
Mobirise

Genevieve

My passion for makeup has been a lifetime of creating, experimenting, learning and discovering.  Nearly 15 years ago I started my beauty business dabbling in bridal and pageant work, even though  As a child, I recall marveling over the beautiful faces on the daytime soap, Days of Our Lives, which I’ve spent watching with my mother for decades. I found myself analyzing their face shapes, and trying to self-teach the techniques the makeup artists used. As a child my mother bought me a face painting kit and I remember borrowing my little sister’s faces to practice on. A photoshoot always followed, with a full set and all! I loved drawing, painting and sculpting, and makeup artistry was a natural next step.

My Journey of Education and Experiences….

I went on to college to earn a BS in Childhood and Special Education, but throughout that time I spent a summer in NYC at Last Looks Makeup Academy, where I trained under Thom Surprenant, one of Hollywood’s premier special effects makeup artists who is best known for his work on The Grinch. There, I learned everything from makeup for photography, to theatrical and bridal beauty.I took my knowledge home and began working with photographers, models and other makeup artists perfecting my craft and spent several years working for the Mrs. New York America Beauty Pageant.

When Sephora Inc. opened in Rochester in 2007 I jumped at the chance to work there! During those four years, I was a color consultant, trained to color expert and later trained education expert, where I ranked in the top 5% of the company.     My experiences as a working makeup artist as led me to designing custom cosmetics. 

 I am the only makeup artist and/or retailer in the area that provides completely custom cosmetics and can tone and match your makeup to your skin.

Today, all of this and more take place at my newly opened studio space located in the village of Fairport. Don’t worry, I still love traveling on-location to my clients, but I am so happy to have a beautiful, welcoming space to call home Imagen Cosmetics.

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